Fast-growing numbers of “green consumers” are driving the rapidly growing trend of “green consumerism”, opening unique opportunities for companies to achieve a compelling competitive advantage in a crowded market, to build trust and loyalty among this new breed of...read more
What does it mean to you to participate as a speaker at the 2014 World Public Relations Forum? Being considered as a speaker at the World Public Relations Forum is an honour that now, after years of research, interviews and working in the field of ‘green’ public...read more
South Africa’s growing population continues to place ever-more pressure on our country’s scarce resources, demanding that government, companies and individuals become more environmentally-conscious. This is evident in a raft of new ‘green’ legislation from government,...read more
A new era in corporate reporting demands a fresh, innovative approach from public relations and communication practitioners. “We are entering a new era in corporate reporting,” says Mervyn King, chairman of South Africa’s Integrated Reporting Committee and the King...read more
A raft of new “green” regulations and the rapid growth of “green consumerism” create a unique opportunity for companies to leverage their communication of their green credentials, but success will depend on an honest, well-considered approach to “Green PR”. While many...read more
“What started out as a page in my book has become a chapter in my life. “ The Green PR Blog is based on my experiences, successes and challenges within the field of environmental communications/Green PR and is intended to inform, entertain and inspire you. My aim is...read more
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