The Power Of PR In Shifting Environmental Attitudes

The Power Of PR In Shifting Environmental Attitudes

New Study Reveals How PR Practitioners Can Drive Environmental Change The results of a recent study* among PRISA members has confirmed that communicators have immense power to shift environmental attitudes and influence pro-environmental behaviour. To harness this...
Tapping into the “green consumerism” trend

Tapping into the “green consumerism” trend

Fast-growing numbers of “green consumers” are driving the rapidly growing trend of “green consumerism”, opening unique opportunities for companies to achieve a compelling competitive advantage in a crowded market, to build trust and loyalty among this new breed of...